Imagine you’re having a housewarming party. What if I told you I could set up a way to know what each of your friends thought of your new place, how they moved through your house as they showed themselves around, how many of the people you invited actually came and what they are saying about your house to your face and behind your back? Wouldn't you be interested in learning about this?
With the digital tools in today's marketing environment, the potential is there to do this with your digital house: your website. Like your home, your website is the digital representation of who your organization is and what it stands for.
A lackluster website can stop even the most well-planned marketing campaigns from working as well as they should. Even before they are launched.
If you want to be able to get everything you can out of your digital efforts, or you want to integrate your digital with your traditional marketing, or use all of the latest tools, it all starts in one place: your website.