As managers think long-term about how to continue growing their business, we often recommend that they start by evaluating their current and potential product offerings and markets. Each of these quadrants is comprised of different strategic activities that help businesses overcome growth challenges.
Victoria’s Secret is America’s largest retailer of women’s underwear, known for its lacey lingerie, floral negligee patterns and PINK brand. Even though Victoria’s Secret continues to dominate the market, it has earned a reputation for less-than-perfect marketing tactics toward women.
Every good marketing campaign is rooted in a strong strategic foundation.
For the uninitiated, this phrase may seem perfectly reasonable:
Do what you have to do to get us to rank #1 on Google.
The intention behind this sentence is pure enough; however, it needs to be unpacked a bit and should be much more specific. Without doing so it could cost you more than you’re willing to spend this year, a lot of time lost to frustration and confusion and may even lead to tactics you didn’t mean to use.
It’s easy to get caught up in the daily to-do list of emails, social posts, meetings and even remembering to eat. During this frenzy, have you taken time to really get to know the people you’re communicating with?
Our experience in marketing communications has taught us a few simple things that can help you develop a solid strategy and make it easy to implement. Your communications will be much more effective if you invest the time upfront.
Imagine you’re having a housewarming party. What if I told you I could set up a way to know what each of your friends thought of your new place, how they moved through your house as they showed themselves around, how many of the people you invited actually came and what they are saying about your house to your face and behind your back? Wouldn't you be interested in learning about this?
With the digital tools in today's marketing environment, the potential is there to do this with your digital house: your website. Like your home, your website is the digital representation of who your organization is and what it stands for.
A lackluster website can stop even the most well-planned marketing campaigns from working as well as they should. Even before they are launched.
If you want to be able to get everything you can out of your digital efforts, or you want to integrate your digital with your traditional marketing, or use all of the latest tools, it all starts in one place: your website.
If Google’s recent mobile algorithm change wasn't enough to convince you to take a look at how mobile fits into your digital marketing strategy, the way Americans are using their smartphones may persuade you.
Content curation is an important aspect of any content marketing program. One of its main benefits is that the burden of continually creating content is alleviated by sharing content you find online with your audiences.
In this final post about last month’s Growth Powered by Risdall seminar on content marketing, I, Dave Dougherty, Risdall’s Digital Marketing Specialist, will explore the advantages of content curation within a content program and how most people don’t have an excuse for why they haven’t started curating content on a daily basis. It’s much easier to do than you might initially think.