Entering the PR industry can be intimidating, especially for recent college grads. After working in public relations for two years, I’ve learned more on the job than I ever could in a classroom. These three tips for entry-level public relations professionals will help you build you professional knowledge and make a good impression in your first career.
Ask Yourself These Questions to Set Up an Expert-Level Plan For Your Next Round of Sponsored Search Campaigns.
Ensuring your success with paid search marketing campaigns can be as simple as taking a few moments to figure out some key points of information that will help to shape and guide the setup and performance of the initiative.
So you’re weighing the options of starting a paid search campaign. You’ve heard it’s a standard part of digital marketing. Or perhaps you’ve noticed that your competitors are running ads on Google and you are worried that you’re missing an opportunity.
Companies are under constant pressure of adapting their business or closing the doors for good. One company learned first-hand how avoiding change and ignoring market trends can lead to an unfortunate demise.
As managers think long-term about how to continue growing their business, we often recommend that they start by evaluating their current and potential product offerings and markets. Each of these quadrants is comprised of different strategic activities that help businesses overcome growth challenges.
Victoria’s Secret is America’s largest retailer of women’s underwear, known for its lacey lingerie, floral negligee patterns and PINK brand. Even though Victoria’s Secret continues to dominate the market, it has earned a reputation for less-than-perfect marketing tactics toward women.
Every good marketing campaign is rooted in a strong strategic foundation.
For the uninitiated, this phrase may seem perfectly reasonable:
Do what you have to do to get us to rank #1 on Google.
The intention behind this sentence is pure enough; however, it needs to be unpacked a bit and should be much more specific. Without doing so it could cost you more than you’re willing to spend this year, a lot of time lost to frustration and confusion and may even lead to tactics you didn’t mean to use.
It’s easy to get caught up in the daily to-do list of emails, social posts, meetings and even remembering to eat. During this frenzy, have you taken time to really get to know the people you’re communicating with?
Our experience in marketing communications has taught us a few simple things that can help you develop a solid strategy and make it easy to implement. Your communications will be much more effective if you invest the time upfront.